TikTok is renowned for its simplistic interface and a wide array of content. So how did the relative newcomer overtake one of the internet’s stalwarts? To understand the magnitude of TikTok’s success, one must delve into its winning formula. The case of TikTok is definitely an underdog story, as it quickly became an international sensation and dominated the market. To put that into context, TikTok had 1.6 billion users in 2022. Launched in mid-2016, it has skyrocketed in popularity and recently overtook Instagram to become the world’s number-one downloader. The last few years have brought a new entrant to the fray: TikTok. In the world of social media, the competition between apps is constantly heating up.
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